The latest news and advice from our recruitment experts.
Technology is changing the recruiting function, and while it is becoming more automated, recruiters need to adapt and learn to make the best use of the tools available to them. There is less time spent reviewing CV’s because it is faster to access information and automatically filter your applicants, and more emphasis on interacting with candidates – both casually and digitally. Digital and online channels ensure your search is richer and deeper in scoping out candidates. Companies are honing in on new ‘on-trend’ recruiting systems like the cloud, SaaS, mobile and social networking, to make the process more time efficient.
Your applicants are also using digital channels to make their decisions. They have less time to scope out jobs, nor the inclination. They're productive, focused and savvy. Your recruitment should be the same. Like attracts like.
Mashable conducted a recent study that showed job seekers who are recruited via social media are more likely to be hired, and also have demonstrated longevity in their roles. The impact that social media has had on our lives is huge, and has proven to be a fast, stress free and effective way to update your recruitment method. Using keyword research, job postings and the good word of mouth (sharing) strategy, opens up a raft of opportunity.
The digital world has taken us by storm, so why not take advantage of it. Digital tools have been created for everyday people to make their lives easier – including recruiters. The standard interviewing process can only cover so much information about a person, with the power of technology this can give us access to more information about who people are and what they can bring to your company.
There are numerous online psychometric tools and assessments to assist in skill measurement. One popular tool to include is Survey Monkey which is excellent for assessing candidates on specific subjects. It also means you are less likely to default to your candidate biases - allowing you to see more possibility.
The days of having to bring in your candidates from afar for interviews in the early stages are now not necessary. Thanks to the likes of Skype, recruiters can catch up with applicants in different cities and time zones, with no inconvenience to the rest of their days' schedule. Most applicants will have access to a device that allows video communication at no cost. A great time saver, for both you and the applicant, it is becoming a popular first interview choice.
We are in a world where the field is very much even, your candidates can find out as much about you as you can find out about them. So how do you reel them in?
When potential candidates see you everywhere, there is an automatic trigger that goes off, let’s face it, candidates nearly know as much about your company as you do. So boost your presence even more on the World Wide Web, using platforms such as blogs, websites and social media pages - show you are experts in your field.
If you don’t update as fast as they do, then I am afraid you may just get left behind. The candidates that you are searching for, are most likely to be up-to-date with the latest trends and crazes, so it is vital that you are too.
Think outside the square and try implementing the above steps to increase your chances of attracting top candidates, and widen your range of potential employees.