The latest news and advice from our recruitment experts.
align="center">I attended a fantastic conference on the future of recruitment on the 18th of October – the RHUBNZ recruitment conference 2012.
One of the most interesting discussions to be held was around the use of social media in recruitment. Paul Jacobs from Jobgram refereed a debate around which social media platform was best for recruitment both now and into the future. What was interesting were the differing opinions from the best recruitment minds that New Zealand (and perhaps Australia) have to offer. It is clear that no-one really knows how social recruitment will play out.
Paul was purposely controversial by only allowing attendees to choose one social media platform during the debate – although you were allowed to change. Paul knows better than anyone that you need to be across multiple platforms to succeed in social recruitment and putting yourself in only one camp is like having to choose a favourite child.
And so, as a means of healing myself from the tortures of having chosen LinkedIn versus all of my other favourite social media children, I write this blog.
I would like to give you my own personal opinion about how to make the best use of social media for recruitment.
They all have their purposes and should be used as such. I believe that they should be used at different stages of the social recruitment process as well.
So, let’s look at some of the recruitment stages that you can go through and link them to social media:
If you’re a legend and have done a great job of your social media marketing you will have convinced candidates to register for your database or talent pool. And if you’re an exceptional legend, you will have found a way to keep the candidates’ information up to date in your talent pool. Now the world is your oyster and recruitment advertising will become a thing of the past. You will be able to quickly and easily find the talent that you are after and then get in front of them face to face. Online to offline.
There isn’t yet a silver bullet for social recruiting. You need to be making use of multiple platforms for different reasons but all with one goal in mind – recruiting candidates. The future is exciting but blurry. Jump on board and let’s all enjoy ride.