Social Media sites provide a great forum to engage with customers, employees and fans of your brand. You can truly delight your fans through forums such Facebook, and allow them to feel part of your organization. Share new brand announcements, promotions or discounts, staff announcements, or just make a customer feel special through personal interaction.
If your organization already has a Social Media presence then you will understand the benefits - but have you extended the engagement to your recruitment brand? With more and more organizations creating an interactive platform with their fans on facebook, it is the perfect place to share job opportunities and allow engaged consumers and fans to apply for your vacancies.
QJumpers has taken their vacancies to their facebook page, and we are also putting this page in place for a number of our clients - and updating their vacancies automatically. This enables fans and visitors to apply online, without even leaving the facebook environment. Fans can also share the page or vacancy to their friends, allowing a broader candidate reach. Applicants from all sources, whether it is a job board, your own web page, or facebook, are delivered into an online account for you to manage. You can dismiss, shortlist or email with a couple of clicks and since it is all web based, you don't have the hassle of installing software and keeping it up to date.
If you are looking for ways to improve your social media presence, try reading "Likeable Social Media", by Dave Kerpen, who wrote his book to teach brands how to use social media to achieve likeability, transparency and responsiveness in a digital marketplace and give us a call if you want a recruitment management solution that fits into your organisation seamlessly.