The latest news and advice from our recruitment experts.
The rate of change in technology is either simply terrifying or a wonderful opportunity for all New Zealand businesses.
But when it comes to recruitment, technology has absolutely revolutionised how we work. QJumpers is the perfect example how you can harness usable, intuitive technology to make people’s jobs easier.
Big data, talent pools, automatic reports, social media compatibility and brand-faithful contact points with applicants mean that any hiring manager in a company has the power to recruit like a seasoned HR pro.
But with progress comes change – and change often sees redundant technology fall by the wayside. Traditional media is one industry which has struggled to cope with the pace of change with plummeting sales in newspapers and television having to fight against online streaming services.
Job advertising used to be the specific domain of newspapers – alongside small ads for cars and public notices. But those days have now disappeared – officially disappeared.
So we asked our General Manager Simon Oldham to chart exactly how newspaper advertising has gone from New Zealand’s norm for recruiters straight to the trash heap.
I have been following the official job advertising statistics since April 2000. In that time, various people have predicted the death of newspaper advertising as online job boards transitioned from becoming accepted to the norm.
We can now call the ‘time of death’ of newspaper advertising. The organization that measures these numbers has stopped reporting it. The monthly ANZ NZ Job Ads report has issued a statement that “because newspaper ads have become such a small proportion of the market, we now exclude them from our job ads measure”.
That’s it – game over. It’s official.
In April 2000, there was a total of 39,442 job vacancies advertised. 9,855 of these were online. That’s 25%. Remember that Trademejobs was not yet launched and Seek New Zealand was only one year old. From January 2002, through to the global financial crisis in 2008, total job vacancies increased incrementally up to a peak of 66,022 per month. However, it wasn’t until around the beginning of 2005 that internet advertising really started gaining traction. 36% of ads were online in January 2005.
In June 2006, newspaper and online ads were neck and neck. From this point forwards, online advertising continued to gain market share until it plateaued out at 90% at the end of 2014.
The last month of newspaper reporting was September 2016. This had online advertising at 94.4% of total jobs advertised. And that was the point that the time of death was called. Fair call.
Yes, there are still pockets of the country where newspaper advertising makes sense and is a good investment. Smaller rural towns that have their own community newspapers are a good example of this. This is the original social media model before internet came along – and it still works. Yes, people still talk and share news in places like this.
When the global crisis of 2008 hit, total job numbers plummeted. Companies just stopped hiring. Total jobs advertised went from 62,392 in April 2008 down to 22,438 in June 2009. The significant cost of newspaper advertising just added to the great migration from print to online. In June 2009, online advertising was at 68%.
Total jobs advertised today are still way down on the highs of 2007 but we are on an upward trend. September had 43,689 jobs advertised with 41,221 of these being online. Newspaper advertising is officially dead and now people are starting to predict the death of job boards. What’s next?
If you want to learn how QJumpers can be the future for your business recruitment strategy, contact us on 0800 758673, email@example.com or via our website.
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