The latest news and advice from our recruitment experts.
Both personally and professionally, social media awareness is now at the forefront of our everyday lives. We are in a sense connecting and communicating with all types of people in a much wider and diverse community. LinkedIn works no differently to any other professional networking tool; it is only as good as you make it. LinkedIn allows you to have the same experience when dealing with any supplier, customer or potential employees, as if you were dealing with people face to face or B2B.
If you are an applicant seeking, you should approach LinkedIn in a purposeful manner, driven with a professional intent before you open your communication channels. When used effectively LinkedIn will prove to be invaluable in the sense that you could find your dream job through this social channel.
All of this is great, but there is an etiquette that must be observed before getting in touch with potential employers.
Connecting and reaching out to too many people on LinkedIn can be seen as spam. You want to connect to people that have similar interests as you, that both you and the other party can benefit from short and long term.
Just remember, there is a little function which unfortunately gives the end user the ability to report and have you banned. Think carefully before making your connections.
Many LinkedIn people make the mistake of setting up a blank profile with an empty bio in tow.
Take on board Crystal Braswell’s advice, (Manager of Corporate Communications at LinkedIn), by adding a picture of yourself could result in fourteen more times profile views, compared to someone without.
Yes we mentioned in our previous paragraph to not overindulge with the connections, you should still reach out. If done in the right manner you could in fact set yourself up for an interview. Remember the main purpose of LinkedIn is to make NEW BUSINESS CONNECTIONS.
Slow and steady will win the race. Build your relationships with potential recruiters slowly allowing the other party to gain confidence in you and your professionalism.
Your LinkedIn Profile should be something visited by you as a person frequently. If you land your dream job don’t forget about your profile, with every post remember you are creating your own personal digital footprint.
Get creative and find ways to really show off your personality. A good tip is to create a video, as much as most people cringe at the idea of getting in front of the camera, a video is a great way to give people a true indication of the authentic you. This will inevitably show that you are confident and able to communicate without a script.
Endorsement can go a long way. When people endorse you on your profile, this can work as a review in a way, and validates that people have vouched for your skills. To promote your connections who are endorsing you, then you must endorse them for their skillset in return.
Don’t rely on this as your winning ticket, because endorsing does have some randomness attached to it.
Put thought into what groups you want to be seen with and involved in. Pick ones that only correspond with similar interests to you. Don’t feel obliged to stay, you can always leave if you are receiving no value.
LinkedIn can be an essential part of growing your professional network, but this means more than just accepting a connection invite from a person. In order to be a LinkedIn superstar you need to add value to what you are. Play your cards right and you should expect good things to come of it. Whilst it may seem tedious and frustrating the end result is empowering.
Trust and dedication with the right exposure, are the secret ingredients that will elevate you to that next level of being a LinkedIn Superstar.