The latest news and advice from our recruitment experts.
Producing a recruitment hiring strategy video within a short and savvy space of time, will help you engage with star potential candidates outside of the traditional advertising methodology. By demonstrating your brand, vision, company values, intent and your mission through video advertising, can open up a completely different target audience.
A well-documented recruitment hiring strategy video that conveys the right message, will give a clear insight into the lives of real people within your organisation. Capture the essence and atmosphere of your environment in an authentic, organic way by utilising this medium for your recruitment process.
Essentially your potential candidates are interviewing you, not vice versa.
To attract premium candidates – a tribe of exceptional talent that offers diverse skillsets and beliefs.
We live in an age where the post-millennial “digital natives” are on the rise. These new age candidates embrace the benefits of sharing things digitally across many different mediums. As Jeff DeGraff illustrates, this reaches new boundaries for individuals that are undiscovered – which in turn may be the type of candidates that you are wanting to attract to your business; developers, designers and marketers, and what better way to discover these people than through a recruitment hiring strategy video.
Before you start mastering this craft and attracting these potential candidates, ask yourself the following:
If your new recruits are from a fairly successful career path already, what can you say that will convince them that your business is the right fit?
Social enterprise for example is very attractive to the newer generations whom are searching for a higher purpose. Whatever the scale of your social enterprise is, tell them in your video.
Ask your staff what they love about working for your organisation and include this snippet in your video advertising.
The Buzz Lab states, "by inviting your audience into a place they normally wouldn't have access to, you quickly establish a human connection with them. This sense of familiarity is particularly useful when the inspiration behind your message is a key part of the message itself.”
Your aim is to leave your audience with a lasting impression - one that’s not just incredible copy placed on the right job site, or a snippet cut from the newspaper, but a place where innovative projects involving passionate, thought provoking people are executed in your organisation.
At QJumpers, we want you to open up your recruitment world and start using video advertising. Tell great stories, connect and engage, attract and look irresistible to your market and your competitors - you’ll be like a flame to a moth!
Take your job ad to the next level and put a bit of personality in it!
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