The latest news and advice from our recruitment experts.
Attracting the right candidates for your job vacancy is a key challenge for any advertiser, and cannot be left to chance. Merely advertising your vacancy and thinking a job seeker would be lucky to have it is not going to give you the result you're looking for.
Consider your vacancy from the job seekers perspective. Why would they want to work for you? This goes beyond salary - which may be comparable to another opportunity the job seeker has. Sell your organisation and let people know why it would be great to work with you. Your benefits may include flexible hours, health care, a great office location and parking, etc.
Spread your net wide. You don't have to be limited to just job sites. Put the vacancy on your own website, social media, share with Employees, etc. Just link all applications back to the same place for easy management
Use keywords in the job title and body copy of your advertisement, so that if a job seeker is searching by those terms, your opportunity will come up at the top of the list.
If you need a special skill set or education level, include this in your advertising and don't be shy about it. A smaller number of the right fit candidates is better than trawling through a lot of applicants whose skills don't fit. If you find you get a lot of applicants without these mandatory elements, consider using a screening questionnaire which can sort applicants based on their answers.
Don't undersell your organisation. The job seeker reading your vacancy might be FANTASTIC for your business, and you want them to think "That sounds like a place I'd like to work".
Don't forget about all those people who applied, but you decided were not right for the position. They took the time to apply for your vacancy, and you want them to think well of your organisation. It can take just a throw away remark on social media to spread a bad feeling to many. Take a few moments to let a candidate know the outcome of their application. With easy communication tools available through your ATS this is very easy to do, and should be considered an essential part of closing up your job vacancy.
For more tips, a good article on how How Recruiting is Marketing was recently published on ERE.net It's worth a read for those in HR that want to maximise the quality of candidate for their next job vacancy.