Online Jobs update from QJumpers - March 2011
Jobsites are becoming more popular with Employers advertising
vacancies, over traditional print advertising. Why?
Reduced cost, the job ads lasts for 30 days instead of just
one, but most importantly, because that is where the jobseekers are
looking.
In April 2006, there were a total of
350,000¹ unique hits on jobsites in New Zealand. In February
2011, this has risen by a massive 420% to 1,823,00.; That's nearly
half of New Zealand's entire population going online to look at job
vacancies each month.
These numbers would lend some support to SEEK's annual Job Seekers
report, released in January stating that 70% of workers are looking
for new jobs. Robert Walters are talking about 50% on
national TV.
There is a noticeable swing to online
advertising if we look at the trend over the last few years.
In April 2000, 25% of jobs were advertised online (9,855 out
of a total of 39,442). Compare this with recent data from Jan
2011, where 83%2 of vacancies were published through online
jobsites. The vacancy numbers are still along way from the
highs in early 2007, but are slowly trending up.
While Seek was a major driver behind online jobsite growth in
New Zealand, they are now having to compete heavily with
Trademejobs, who have quickly built up a loyal following. In
October 2010, Trademejobs reported beating SEEK for the first time
in Domestic unique browsers. Since then, both have been
claiming minor victories over each other.
QJumpers uses both SEEK and Trademejobs in finding applicants for
its clients and measures the performance of both sites. In
the early part of 2010, SEEK was providing 40 to 50% more
applicants than Trademejobs. Since late 2010, both jobsites have
been delivering a similar number of applicants. Whilst
that might be great news for employers who were concerned at the
monopoly in the market and what that might mean for market pricing,
there is a significant number of job seekers that use one jobsite
or the other, and therefore employers need to use both SEEK and
Trademejobs when advertising. This will become even more
important as the market is already starting to show signs of skill
shortages³.
Sources:
¹ Nielsen Net Ratings - New Zealand Employment Sites -
01/02/2011 to 28/2/2011
Domestic Traffic
² Department of Labour Job Ad Series
³ QJumpers Employment Market Update February 2011